About the Brand
USIC Brands is a music management & consulting, production, marketing, and entertainment company dedicated to inspiring and empowering independent artists domestic & internationally through innovative products & services.
Officially founded itself in Columbus, Ohio as USIC Brands LLC in 2017, Usic was conceived in Los Angeles, California by independent recording artist Von Graves inspired by the stories & lifestyles of struggling artists in the metropolitan area.
“Most of us were poor,” says Graves as he described his experience upon moving there after college. “I lived in Air BnBs with a group of people and we would move every week. I met a lot of different artists–everyone trying to ‘make it’.”
The experience shaped his view of the music industry, its barriers, and the subjective and vague concept of success for the artist/ entrepreneur. He and his longtime business & music manager Brian Williams began research & development of USIC (a play on Undiscovered Music). The USIC Brands official offices are located in Whitehall, Ohio.