Established in 2017 and founded in Columbus, Ohio by American Recording Artist Von Graves and his longtime manager and business partner, Brian Williams, the two set out to create a platform for undiscovered artists.

After the success (and failure) of their first record label Yizzo Nation the duo recognized a major problem other independent artists & labels were facing in trying to penetrate the music industry which was a lack of network, resources, marketing and information necessary for a successful career in music. Graves & Williams, with over a decade of experience, wanted to utilize and leverage their relationships and opportunities to empower disenfranchised musicians.